Polyquaternium-10 is a water-soluble white granular powder with a characteristic amine odor. In cosmetics and personal care products, it is used mainly in the formulation of hair care products, lotions and makeup.

When used in hair care products, Polyquaternium-10 can reduce static electricity. It enhances the appearance and feel of hair, by increasing hair body, suppleness, or sheen, or by improving the texture of hair that has been damaged physically or by chemical treatment.